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In the wake of the rebranding to Cal State Long Beach, the school\u2019s athletic department followed suit this week, unveiling a new visual identity including tweaked fonts, logos and work marks that athletes will don in competition.<\/p>\n
The athletic department\u2019s new moniker will be \u201cBeach\u201d (dropping the “The”) with the nickname for all sports teams excluding the baseball team (The Dirtbags) remaining the 49ers.<\/p>\n
The intertwined LB monogram will still be a staple of the school\u2019s athletics teams with minor changes to keep the logo fresh. Despite the changes also being applied to the baseball uniforms script and monogram, the Dirtbags name will remain unchanged.<\/p>\n
In a statement on the school\u2019s athletics website, Director of Athletics Vic Cegles said that maintaining the traditional logo was important to both the university and its sponsors, \u201cbut at the same time, we have to keep moving the program forward in such a way that we can continue to attract outstanding student athletes to our program which was the key factor in prompting these improvements.\u201d<\/p>\n
The changes made to the logos are minor and not immediately noticeable but the lines were made thicker, a space in the middle portion of the B of the original version filled in and the secondary logo changed from \u201cThe Beach\u201d to the more simplified \u201cBeach\u201d.<\/p>\n
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\u201cWhile we understand that these changes may take time to take hold, their impact will ultimately be felt nationwide,\u201d Assistant Athletics Director for Media Relations Roger Kirk said on the school\u2019s athletic website. \u201cThe script, logos and direction from these changes will help continue to grow the unique impact that Long Beach State has on collegiate athletics.\u201d<\/p>\n
Additionally, the official website and other social media platforms will be updated to mirror the changes in branding to the team uniforms. The school’s athletic program\u2019s development arm, 49er Athletic Club, will be rebranded to Beach Athletic Club and with the help of an alumni donation, the hardwood basketball court inside Walter Pyramid will have tweaks made to reflect the new visual identity of the school. The floor, which was redone in 2010 and heralded as one of the best floors in the nation, will have the palm tree silhouettes rearranged to face a broadcast position, the three-point lines stained instead of painted and Walter Pyramid’s logos will be added to the layout.<\/p>\n
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