Long Beach entrepreneur duo Jóse Cordón and “Dire” Mercado combined their love for apparel design and their hometown to create 1897LB, a streetwear shop aimed to clothe skateboarders and otherwise active Long Beachers.
After serving the public for 16 years, we are now in the hands of the community, where news belongs.
Support our work; become a member today. Be part of it.
Long Beach's most read source for local news, investigative reports, arts & culture, food, business, sports, and real-estate.
Long Beach entrepreneur duo Jóse Cordón and “Dire” Mercado combined their love for apparel design and their hometown to create 1897LB, a streetwear shop aimed to clothe skateboarders and otherwise active Long Beachers.