Long Beach native Jesse James, world-renowned as the owner of West Coast Choppers motorcycles and customization shop and husband to actress Sandra Bullock, has taken to the internet to plead for help finding his lost dog, a pitbull named Cinnabun (pictured below). The dog is one of many that hang around the shop on Anaheim Street near the Los Angeles River, and James has set the internet on fire with his Twitter pleas for help.

So, all you have to do is find a pitbull in Long Beach. Shouldn’t be too hard, right?

Please call 562.983.6666 with any information.

Photo from Jesse James’ Twitpic account