DJ Alf Alpha at Loki’s Pizzawave. Photos courtesy of Uzo Umeh.

Next Saturday, the warehouse lot owned by hot dog vendor Dogfellaz in Long Beach’s lower westside will be hosting a promising showcase for hip-hop and electronic heads.

This second installation of Mob The Lot features sets from Soulection producer Zikomo, Coachella’s DJ Alf Alpha, Low End Theory-featured Gypsy Mamba, Walnut Creek’s female DJ collective Pxssygang, up-and-coming Philadelphia rapper uhlife and more.

Uzo Umeh, who moved to Long Beach from Nigeria when she was 11, is the founder and CEO of Loki MGMT, a hip-hop/electronica-centric event-producing brand founded in 2011 under the motto, “We work so you can play.” As a radio show host at Cal State University Long Beach (CSULB) at the time, she embraced the workload of sifting through the underground goldmine and putting unknown names on air.

“So imagine YG, Kid Ink and Hopsin before they were really on mainstream channels,” Umeh said. “We had all of them on air back in 2011. I wanted to apply that same research locally; I wanted my friends and community to know about the talent I knew about and loved.”

Soulection’s producer Zikomo.

Her first successful event came that following October. Held at The Nugget Bar on the CSULB campus, the NugFest showcased local artists such as psychedelic rock outfit Thy Squid and rapper Shugga Shane next to bigger names like Hopsin. The following year, Loki’s event The Carnival brought to Long Beach Inglewood-native rapper Skeme, who is signed under The Game’s label Blood Money Entertainment.

Loki has been growing steadily since with excursions to Sacramento, Fresno and San Diego, but Long Beach has remained the focal point. From 2012 to 2014, she paired with Palm Springs-based producer Alf Alpha following his performance at Coachella for a monthly residency called “The Pleyerz Club” at Que Sera.

The company marked its four-year anniversary this past August at Harvelle’s with a lineup including Soulection producers Niceguyxvinny and Zikomo. Loki’s reach is widening with each show, as evident in the upcoming Mob the Lot, which will also feature live painting by local tattoo artist Dretty. Umeh says her goal is to help establish her hometown of Long Beach as a standard stop alongside LA for touring musicians.

“I’m not a DJ or producer; I’m actually pretty talentless when it comes to music production,” Umeh concedes. “But years ago, I remember telling that to Dez Yusuf and he said, ‘Your talent is finding talent.’”

Mob the Lot takes place Saturday, January 23 from 9:00PM to 2:00AM at 2119 West Gaylord St. Long Beach. Presale tickets are $6, available at http://lokimgmt.bigcartel.com, at $10 at the door. Ages 18+. For more information, visit https://www.facebook.com/events/747102692100864/.